To be competitive, any business in India, from a little shop in Pune to a new firm in Bangalore, requires good SEO. Paid tools are useful, but a lot of free ones are much better, particularly when you’re just starting out. If you choose the correct ones, they may provide you a lot of value without breaking the bank.
Here are some of the best free SEO tools that Indian company owners should employ, along with instructions on how to use them and some high-volume keywords to go for.
1. Google Keyword Planner
You need Google Keyword Planner. It shows you how many people are searching for a term, how much competition there is for it, and provides you suggestions for similar keywords. It also helps you plan your SEO content and AdWords advertising. You may choose a region (India) and a language. This tool typically shows hundreds of searches every month for keywords like “digital marketing agency India,” “SEO services Bangalore,” and “best free SEO tools.”
2. Google Analytics and Google Search Console
You need these two free tools from Google. Search Console tells you what your site currently ranks for, problems with crawling, mobile usability, and more. Analytics lets you see things like traffic, user behaviour, and bounce rate. They work together to assist you figure out what works and what doesn’t. In India, terms with a lot of searches, such “what is Google Search Console” or “how to use Google Analytics,” generate hundreds to thousands of searches per month.
3. Ahrefs Free Tools and the Ahrefs Keyword Generator
Ahrefs has free tools, such as their Keyword Generator. You may obtain hundreds of keyword suggestions that are linked to your search, together with estimates of how many people are searching for them and how hard they are to rank for. Great for coming up with ideas for articles. For instance, people often look for “seo tools free India” or “seo keyword tools” on our site.
4. Ubersuggest
Neil Patel created Ubersuggest, which gives you keyword ideas, search volume, competitiveness, and even basic information on backlinks. If you want content ideas that can immediately bring in visitors, this is a great tool. People here search for things like “free SEO audit tool” or “free keyword research tool India.”
5. The free edition of Moz Keyword Explorer
Moz gives you a little amount of free space each month. You may use this to find out how hard a term is to rank for, how many people are searching for it, and get ideas for similar keywords. Indian company owners might benefit from employing local keywords like “seo agency Mumbai,” “seo consultant Delhi,” and phrases like “best seo courses in India free.”
6. Sovle and Google Trends
Soovle: A great way to obtain autocomplete ideas from sites like Google, YouTube, Amazon, and more. It helps you uncover long-tail, question-style keywords that people are really typing.
Google Trends shows what is popular in different areas and over time. Good for catching people’s attention. For instance, “voice search India” or “short video marketing India” can demonstrate increase.
How to Use These Tools Together
- Use Soovle, Google Trends, Ahrefs Free, and Ubersuggest to come up with keyword ideas.
- Use Google Keyword Planner and Moz to check the search volume and competitiveness.
- Use Search Console and Analytics to keep an eye on your site’s problems and current content.
- Plan your blog articles, service pages, and local SEO emphasis based on the data.
Keywords with a lot of traffic to target
Here are some example keywords that you may want to include in your article since they are likely to get a lot of search traffic in India:
- “tools for free seo”
- “Free keyword research tool”
- “free tool for SEO audits”
- “Free SEO tools in India”
- “best free SEO tools 2025”
You have a better chance of ranking for phrases that people are actively looking for if you employ these keywords in a natural way.
Last Thoughts
You don’t have to spend a lot of money on equipment to start SEO. You can accomplish a lot with free tools, including uncover keyword chances, solve site issues, keep an eye on visitors, and see what’s popular. Use them wisely, and keep doing so. Over time, they’ll bring in actual organic traffic for your company.
I can make a report with actual statistics on the amount of searches for these keywords in India if you like. This will help you choose the ideal targets for your blog articles. Do you want that?
